The Cohort 4 January (online) Jan 9 – March 14 (2024) is FULL.
If you are a newcomer to Canada, you may join the waiting list for a future class.
2024 Schedule (times may change):
Cohort 1 (In-person) April 16-June 20 Tues, Wed and Thur – 5pm-9pm (evening)
Cohort 2 (In-person) July 16 – Sept 19 Tues, Wed and Thur – 5pm-9pm (evening)
Cohort 3 (In-person) Oct 8 – Dec 12 Tues, Wed and Thur – 1pm-5pm (afternoon)
Cohort 4 (online) Jan 14 – March 20 (2025) Tues, Wed and Thur – 5pm-9pm (evening)
10 weeks – 300 hours
Orientation Dec 14, 2023
- Introduction, expectations, self-assessment
Week 1 – YOU
Jan 9, 10, 11
Jan 9, 10, 11
- Program Overview
- Being an Entrepreneur
- Why
- Values, Shared Value
- Interests, Pasions, Skills
Week 2 – YOUR Idea
Jan 16, 17, 18
Jan 16, 17, 18
- Ideas/Ideation
- Idea Game
- Customer Discovery
- 1 BIG Question
Week 3 – Business Modelling
Jan 23, 24, 25
Jan 23, 24, 25
- Intro to Flourishing Business Canvas
- Value proposition
- Business Models (consider revenue)
- Business Modeling
Week 4 – Business Start-Up
Jan 30, 31, Feb 1
Jan 30, 31, Feb 1
- Interpreting/analyzing customer discovery
- Introduction to the Business Plan Template
- Goals, SWOT/SOAR
- Start-Up (legal structure/business registration, location, licensing & permits)
Week 5 – Business Planning & Financing, and Pitching the Business Plan to Investors
Feb 6, 7, 8
Feb 6, 7, 8
- Business plan review, mission, vision & other statements, Goals / What is Capital, Mentors, Advisors, Partners, Cofounders Expertise.
Week 6-8 – Marketing 101 & Marketing Plan
Feb 13, 14, 15, 20, 21, 22, 27, 28
Feb 13, 14, 15, 20, 21, 22, 27, 28
- Market Analysis and Segmentation
- Market Research
- Building a Brand for Your Start-up
- Developing a Marketing Strategy
- Digital Marketing for Start-ups
- Advertising and Promotion for Start-ups
- Marketing and Sales Plan
Week 8-9 – Finance for Small Business
Feb 29, Mar 5, 6, 7, 12
Feb 29, Mar 5, 6, 7, 12
- CRA and corporate taxes
- Introduction to bookkeeping, accounting, and business systems
- Bookkeeping with Wave
- Forecasting
Week 10 – Getting the Resources You Need
Mar 13, 14
Mar 13, 14
- Funding, resources/next steps
- Pitch coaching
- Pitching